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When experts talk about the Internet of Things they make it seem like a natural, fluent and obvious development. Digitalization would automatically push this concept and implement it in every industry. What they don’t tell you is that with digitalization came new barriers with a rise in regulations, like GDPR, that heavily influence any organizations handling consumer data, which is every company of the future. This paper aims to educate the recipient about the reality of IoT and give some prospects on how the changing regulation are an essential business factor which needs to be not only considered but addressed effectively.